Disney Consumer Products Taps Bobby Kim as VP
Hey, Disney fans and fashion buffs! Big news dropped from Disney Consumer Products—they’ve just named Bobby Kim, aka Bobby Hundreds, as their new Vice President of Creative for the Americas. Announced on March 21, 2025, this move’s got some serious style behind it, and it’s set to shake up Disney’s creative game across the continent. Shoaib, this is a fresh scoop for cutitoy.com—let’s unpack what Bobby’s bringing to the Mouse House!
From Streetwear to Magic Kingdom
Bobby Kim’s no stranger to making waves. Co-founder of The Hundreds, a streetwear juggernaut that’s been blending fashion, art, and community for over 20 years, he’s built a rep as a cultural tastemaker. Think bold designs, punk vibes, and a knack for turning apparel into a movement. Now, he’s stepping into Disney’s world to lead the creative charge for licensed products, theme park merch, and Disney Store goodies across the Americas. Reporting to Marcus Rosie, SVP of Global Creative, Kim’s tasked with keeping that Disney magic alive—think everything from Mickey tees to rollercoaster swag.
Before this gig, Kim’s resume was already stacked. Beyond The Hundreds, he’s a bestselling author, a screenwriter, a producer, and the brain behind Family Style—a fest that mashes up fashion and food. That’s a guy who knows how to mix vibes and build buzz, and Disney’s banking on it.
Why Bobby? Innovation Meets Authenticity
“Bobby’s creativity and cultural influence transcend fashion,” Rosie said in the announcement. “His commitment to innovation and authenticity makes him the ideal candidate to lead our Americas creative teams as we continue to surprise and delight consumers.” Translation? Disney’s not just slapping logos on lunchboxes—they’re aiming to fuse Kim’s edgy, community-driven flair with their timeless appeal. With 20+ years of experience, he’s got the chops to rethink how Disney’s brands—Marvel, Star Wars, Pixar, you name it—hit the shelves and parks.
What’s It Mean for Fans?
Shoaib, your readers are gonna feel this one. Expect licensed gear with a sharper edge—maybe Spider-Man drops with streetwear cred or Frozen park merch that’s actually cool to wear. Kim’s track record suggests he’ll push boundaries while keeping it real, which could mean fresher, bolder takes on Disney classics. Curious? Peek at disneyconnect.com/products for the division’s scope. So, what do you think—will Bobby’s vibe reinvent Disney’s consumer game, or is this a wild card too far? Drop your takes—this is one to watch!
