A First-of-Its-Kind Learning Hub
Licensing Unlocked isn’t just another webinar series—it’s a full-on crash course designed to demystify the licensing game. We’re talking eight beefy modules packed with over 50 instructional videos, 17 downloadable resources and templates, real-world case studies, and wisdom from 10 top-tier experts. Whether you’re a brand newbie or a veteran looking to sharpen your edge, this platform’s got the goods—legal know-how, financial tips, creative tricks, and partnership strategies, all rolled into one slick package. It’s the first program built from the ground up to make licensing click for anyone who’s ever scratched their head over it.
The kickoff module, “Licensing Explained, The ABCs of Brand Licensing,” comes courtesy of Susan Bolsover, a 24-year vet from the UK’s Lightbulb Licensing. She’s breaking down the global reach of licensing, the perks it brings to businesses, and who the big players are. It’s a perfect on-ramp for anyone curious about how brands turn logos into cash—and bonus, it’s free to check out!
Why Now? Industry Demand Meets Opportunity
Anna Clarke, senior VP at Global Licensing Group, put it best: “We are delighted to launch Licensing Unlocked, a program borne out of clear industry demand for education and onboarding tools for professionals new to the world of brand licensing, extensions, collaborations, and partnerships, as well as companies looking to evaluate the revenue potential it could provide to their business.” Translation? The industry’s been screaming for something like this—a way to onboard fresh talent and help brands tap into the $356.5 billion licensing goldmine (up 4.6% from 2023, per Licensing International’s latest stats). With categories like toys, apparel, and entertainment booming, this couldn’t have landed at a better time.
Get In on the Action
Here’s the kicker: that first module’s free for all—head to licensingunlocked.com to dip your toes in. The full program’s a steal at $250, delivering six hours of video and a toolkit you can actually use. Shoaib, your readers—whether they’re collectors eyeing the next big licensed drop or pros hunting for an edge—need to know about this. So, what’s your vibe? Jumping in to unlock some licensing secrets, or just curious to see where this takes the industry? Let’s hear it—this is one tool that’s got potential written all over it!
